One of the most common challenges with church communications is the complex coordination of event promotion. I use these words specifically from a church communicator's perspective. With each ministry of your church generating activity, it takes skill and coordination to communicate it all clearly and succinctly. Churches large and small often wrestle with this very thing. As a church communicator, meeting the various ministry events' expectations and deadlines can be stressful and mentally exhausting. Here are three steps to improving your event promotions schedule and the tension each step can release.
When we hear the word "brand," we usually think "corporate." It might be a difficult subject to talk about in the context of a church because a church isn't a business. But what if I told you your church already has a brand, whether you did anything about it or not?
When you saw someone wearing a mask in the grocery store in early spring 2020, you would assume they were ill or had an allergy. Fast forward to the end of summer, and those strange looks go to the people who aren't wearing a mask. So, how did that happen? Here are three takeaways from the pandemic related to communication.
Human beings are relational. That's why the most effective way to communicate is person to person, face to face. The further away you get from this relational interaction, the harder it is to get your message across. Here are three essential ingredients required to communicate effectively to larger groups of people.
One of the greatest threats from the COVID pandemic may not be the illness itself. The most effective communication is two individuals in conversation. Yet, the idea of communicating "face to face" has been replaced by "social distancing" and wearing masks. Amid this counterculture, let's look at three steps to keeping the relational form of communication alive.
We left for deeply personal reasons. But that didn't make it easy. It was the place we called "home." For me, it was 27 years, and for my wife, it was 18. But it was the only church our kids knew. Time has passed, but we still feel the weight of leaving something of value behind.
You may have found yourself unprepared for the current crisis we are experiencing. Here are a few resources you can use as your team moves to working remotely. You can also use them to stay in touch with your church community.
With the talk of COVID-19 dominating the world's conversation, we are all making short-term decisions. These "in the moment for the moment" decisions are tactical rather than strategic. They feel reactionary because, well, they are. For some strategic thinkers, this can be a welcome change. But for others, it might seem a little paralyzing. For the second audience, we want to encourage you with a couple of basic thoughts as you lead your congregation through this tumultuous time.
We received a couple of emails recently from the church we attend. The first was a statement about how the church was responding and handling the coronavirus outbreak. Among other things, they suspended greeting one another as part of the service, just as a precautionary measure. They encouraged people to stay home and watch online if they are feeling sick. And they encouraged good hygiene. They also said they added extra hand sanitizing stations throughout all their campuses.
The next email addressed a possible exposure of a congregation member at one of the church campuses. The remainder of the email explained what they were doing at the campus, even though the congregant wasn't experiencing any symptoms. We felt informed, and it appeared the church 's response was balanced and appropriate.
The coronavirus is on everyone's mind. If your church hasn't made a statement yet, it may be time. Whenever there's national — or, in this case, global — news, your church family and your community are wondering what you're going to say or what you're doing about the crisis. If you wait too long, you may leave them to wonder why you haven't said (or done) anything.
Here are four tips I'd recommend when it comes to addressing this crisis with your church.
Church staff members want to work together. And church leaders want free-flowing and open work environments. The pastor or other upline leaders offer accountability but with a hands-off approach. Ministry leaders independently set their course the way they feel God is leading.
While helpful in theory, this approach comes with both freedom and frustration. Silos form, and people become territorial without realizing it. Nobody intends for this to happen, but it is an unspoken conflict in most churches. Nobody wants to accuse anyone of seeking their interests when serving in the church.
If you are sensing levels of friction among your team or within your day-to-day processes, this independent approach may be part of the problem.
Don Wambolt has over 25 years' experience in leading church communications. More