Too often, churches unintentionally introduce a level of competition by scheduling events that overlap. Or they schedule too many activities in a month for the same audience. With so many contributing (and competing) messages, church communicators like you take on the challenge to promote each event in a way that connects with its audience, generates interest and, hopefully, results in strong attendance. Yes, the struggle is real!
As you face what seems like a perpetual mountain, here are a few overarching keys that I hope will help.
Don Wambolt has over 25 years' experience in leading church communications. More