Church communicators often ask how far ahead should the begin promoting church events. Start too early, and you'll be talking about them for what seems like forever. But starting too late doesn't give people appropriate time to respond. Here are three keys to determining the opportune time to promote activities.
Do you ever have those days when you were busy but didn't feel like you got work done? According to the Anatomy of Work Index, which surveyed over 10,000 knowledge workers around the world, the chances are high that you spend the majority of your time—60% of your day—on "work about work." As a result, the Anatomy of Work Index found that 82% of respondents feel close to burning out at work.
A friend and I were on our way to an event in Valley Forge, PA. After driving for a while, the highway suddenly split. The signs were confusing, and I didn't have much time to think. Instinctively, I picked the road on the left. My friend and I quickly realized I had made the wrong choice. And there was no exit for miles. What's worse than continuing in the wrong direction when you know it's the wrong direction? Knowing that you have to do it all again when you finally get turned around!
Don Wambolt has over 25 years' experience in leading church communications. More