It was a typical Monday when the news started to break. A gunman entered a one-room Amish schoolhouse just 10 miles from our church, and it didn't look good. In the end, he took the lives of 5 innocent girls that day, injured more, and left a community in shock.
I was the church's communications director, so my thoughts went to how we, as a church, would respond to such tragedy. Having come from an Amish background, several of our staff had friends and acquaintances in that community. We'd never gone through a crisis like this, so we pulled people together to come up with an approach and what we might say.
We've been discussing the 5 stages of a healthy creative process. This process can be used no matter what size or scope the activity has. The first stages we've reviewed in past blog posts is to define the objective, brainstorming, and development. In this post, we will cover the final two stages.
We started a 4-part series on 5 stages to a Creative Development Process. We've covered Stage 1 and Stage 2 in previous posts.
Stage 3 involves the development of the ideas you decided to produce. This phase tends to be the longest, depending on how involved the concept is.
In Part 1 of this 4-part series, we introduced the 5-stage creative process with Stage 1: Defining the Objective. In this post, we'll discuss Stage 2.
Stage 2: Brainstorm Ideas
This stage is fun because you get to think about all the things you could do to achieve your objective. Statements during this stage should begin with "what if." Research some brainstorming techniques to get you and your team started. Here's one that worked for me, and I used it a lot.
While a lot of planning goes into Christmas and Easter church services, time and energy go into planning smaller activities, as well. Activities like class kick-offs, retreats, vacation Bible schools, or enrollment times for small groups take a ton of planning, too. In creating these events, there are several stages that most planners go through without thinking about it. In this four-part post, we'll present five clear steps you can take to ensure that every event you plan is successful.
Don Wambolt has over 25 years' experience in leading church communications. More