One of the most common challenges with church communications is the complex coordination of event promotion. I use these words specifically from a church communicator's perspective. With each ministry of your church generating activity, it takes skill and coordination to communicate it all clearly and succinctly. Churches large and small often wrestle with this very thing. As a church communicator, meeting the various ministry events' expectations and deadlines can be stressful and mentally exhausting. Here are three steps to improving your event promotions schedule and the tension each step can release.
When we hear the word "brand," we usually think "corporate." It might be a difficult subject to talk about in the context of a church because a church isn't a business. But what if I told you your church already has a brand, whether you did anything about it or not?