There are two common mistakes churches make in their communication strategy. They either task communication planning to each ministry or delegate it to one person or team. While either can work, neither is the best. The first can result in congestion and unintended competition, while the second can produce frustration and tension. Let's explore each scenario a little more to expose potential hazards.
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AuthorDon Wambolt has over 25 years' experience in leading church communications. More Archives
August 2023
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