BlogIdeas and inspiration to help your team work better together.
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Planning your church's event calendar for an entire year can be daunting. Considering that individuals typically have limited availability for additional activities, thoughtful event planning is important. The 4-3-2-1 method breaks down the planning process into manageable steps. 
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I was recently thinking about church communications through an air traffic control analogy. Random, I know, but in a lot of ways, coordinating air traffic is similar to coordinating church promotions. Each has an objective of "ensuring safe landings." Let's unpack this more.  Like air traffic control, your church needs to be effective in ensuring "safe landing." The end of summer comes quickly. If you're feeling like fall event planning caught you off guard, here's a streamlined approach that might be just what you need. Our "4-3-2-1 Event Planning Method" offers a unique twist on typical seasonal planning. Instead of getting lost in the year-long shuffle, we break it into manageable segments that align with your church's activities.  While it might not be Grand Central Station, your church has a lot going on, with teams of volunteers and staff to make it all happen. The healthy tension between encouraging your teams to "dream big" regarding ministry opportunities and having enough time and promotional space to support it all is real. So, how do you prioritize your ministry activities?  We've been discussing the 5 stages of a healthy creative process. This process can be used no matter what size or scope the activity has. The first stages we've reviewed in past blog posts is to define the objective, brainstorming, and development. In this post, we will cover the final two stages.   In Part 1 of this 4-part series, we introduced the 5-stage creative process with Stage 1: Defining the Objective. In this post, we'll discuss Stage 2.
Stage 2: Brainstorm Ideas This stage is fun because you get to think about all the things you could do to achieve your objective. Statements during this stage should begin with "what if." Research some brainstorming techniques to get you and your team started. Here's one that worked for me, and I used it a lot.  PART 1
While a lot of planning goes into Christmas and Easter church services, time and energy go into planning smaller activities, too. Class kick-offs, retreats, vacation Bible schools, or enrollment times for small groups can involve a ton of planning. In creating these events, there are several natural stages that most planners go through without realizing it. In this four-part post, we'll present five clear steps you can take to ensure that every event you plan is successful. Life change happens through the many events, activities, and ministries your church generates. And in event promotion, they often take either a "decentralized" or "centralized" approach. Let's look at each, and then I'll share thoughts on which is better.  Church communicators often ask how far ahead should the begin promoting church events. Start too early, and you'll be talking about them for what seems like forever. But starting too late doesn't give people appropriate time to respond. Here are three keys to determining the opportune time to promote activities.  |
AuthorDon Wambolt has over 25 years' experience in leading church communications. More Archives
January 2025
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