Boston's historic Haymarket is quite the experience. At these open-air fresh food stands located near the Freedom Trail in the heart of the city's historic district, vendors are shouting their sales to attract attention. During the busiest times, shoppers are pushing and squeezing their way from booth to booth in one congested mayhem. I'd venture to say that this method of promotion would not work in most places. But despite the organized chaos, strangely enough, the approach works for the Boston Haymarket. Have you ever felt like you were facilitating organized chaos when trying to come up with a communications strategy for all your church's events and activities?
Someone asks you if you heard what happen to one of your close friends. As you listen, you wonder, "How come I didn't know about this?" Think about how this lack of communication made you feel at that moment.
Why do you think this happened? At least one of the emotions generated by the conversation is that of surprise–being confronted with information you thought you should have known (particularly before the person who was telling you), but for some reason, you didn't.
Don Wambolt has over 25 years' experience in leading church communications. More