While it might not be Grand Central Station, your church has a lot going on, with teams of volunteers and staff to make it all happen. The healthy tension between encouraging your teams to "dream big" regarding ministry opportunities and having enough time and promotional space to support it all is real. So, how do you prioritize your ministry activities? Levels of Support
Each activity requires different energy, resources, and promotion levels. Establishing a ministry support guide can help your ministry directors, pastors, and support teams determine together the support these activities require. Before we move forward, let me set some context. When I use the phrases "full support," "limited support," and "self-support," I'm referring to personnel and promotion rather than whether your church or leaders should or shouldn't be supportive of ministry activities. Here are three support levels. Depending on your church size, you may or may not provide every service listed under each level. Level 1 (Full Support) Events that receive full support are typically church-wide, would appeal to a large segment of the church, and would be viewed with a higher significance level. With full support:
Level 2 (Limited Support) Events that receive limited support wouldn't have a broad appeal but significant enough for some promotional, AVL, and food services support. With limited support:
Level 3 (Self-Support) Events that receive the self-support designation would be small in scope and light in potential participation. These events would typically not require promotional, AVL, and food services support. With self-support:
Qualifying Factors Establishing criteria can help you and your team determine the level of support each event would require. Assessing needs often becomes more intuitive as you apply these qualifying factors consistently.
More Art Than Science All events are distinct, with differing objectives and outcomes. How to prioritize your event support comes down to your church's mission and what's vital for your congregation to thrive as a community and as people of faith. These levels of support and qualifying factors provide a framework. Let me know how it helps. Want to learn more about how to better manage your communications workflow? Let's talk!
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AuthorDon Wambolt has over 25 years' experience in leading church communications. More Archives
February 2024
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